Test Annoucement
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Read more about Test AnnoucementThe University Journal of Research (UJR) is a peer-reviewed, multidisciplinary academic journal published by Ganpat University, dedicated to promoting high-quality research, innovation, and knowledge creation across diverse fields. The journal provides an open platform for researchers, academicians, industry professionals, and postgraduate scholars to publish original research contributions that advance theory, practice, and societal development.
The journal follows a rigorous double-blind peer review process to ensure academic integrity, impartiality, and scholarly excellence. Each manuscript is evaluated based on originality, relevance, methodological strength, and contribution to its respective field. The journal welcomes submissions from a wide range of disciplines, including Engineering, Computer Science, Management, Pharmacy, Applied Sciences, Social Sciences, Humanities, and emerging interdisciplinary areas.
UJR is committed to maintaining ethical standards in publication, adhering to recognized guidelines for research integrity, plagiarism checking, and author responsibility. The journal publishes high-quality research papers, review articles, and case studies that support the university’s mission of fostering a strong research ecosystem.
With a focus on knowledge dissemination, UJR offers open access to all published articles, enabling global visibility and accessibility for researchers and practitioners. By encouraging collaborative and innovative research, the journal aims to contribute meaningfully to academic progress, industry advancement, and community development.
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This paper aims to empirically foodie features and examine their relevance in clustering Indian foodies based on health, activity and attitude. A newly developed instrument on food choices based on health, activity and attitude was used to gather data from 209 respondents with the help of snowball sampling. Exploratory factor analysis, cluster analysis was applied to analyse the data. Four distinct foodie segments were identified. Heart & mind foodies (24.88%), swank foodies (43.06%), purist foodies (15.32%), and food traveller (16.74%). The scope is limited to India. Further research is needed to determine whether there is a change in factor composition and its implications due to regional and psychographic differences. Marketers and retailers may profile the foodies based on health, activity and attitude and help to strategies the foodies. It assumes that foodies have distinct attitude and activity, implying that there is a new and developing category with different foodies.
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